HANDCRAFT ENTERTAINMENT PARTNERS WITH TAKASAGO TO DEVELOP FRAGRANCES, FLAVORS, AND CONSUMER PRODUCTS TO DEFINE THE WORLD OF “GLOBAL” J-POP

NEW YORK, July 15, 2026 /PRNewswire/ — Handcraft Entertainment and Takasago International Corporation USA, one of Japan’s largest and one of Asia’s leading fragrance and flavor companies, today announced a strategic partnership to build the smell, taste, and feel of “Global” J-Pop. The partnership builds on Handcraft’s work pioneering “Global” J-Pop, a term coined by the company […]

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