FDI policy change set to lift ODOP, handicraft exports via online platforms

The decision to permit FDI in an inventory-based e-commerce model only for export purposes will give a major boost to the shipments of handicrafts and ODOP goods, an official said. One District One Product (ODOP) is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT) for promotion of at least one product from each district of the country. As of date, 1,244 products have been identified across 773 districts in the country under the ODOP framework. “Goods made by MSMEs and handicraft artisans will now get huge opportunities to access global markets through this easing of the FDI norms,” the official said, adding extensive consultations have been done to finalise the changes. On July 23, 2026, the government amended the Foreign Direct Investment (FDI) policy and stated that the restrictions on the inventory-based model of e-commerce will not apply in case of exports of domestically manufactured products. The move is aimed at facilitating greater expor

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